Netconcepts

Essential KPIs for Search Engine Optimization

Brian Klais — Mon, 25 Aug 2008 16:33:22 +0000

There are basic SEO metrics that will help with the “blocking and tackling” — things like keyword popularity, indexation, link popularity, PageRank scores, rankings, top-referring keywords, etc. There are also the red herrings, like keyword density and KEI scores, that are only distractions. But most importantly, there are a whole new class of SEO metrics that are largely undiscovered by folks in SEO and analytics alike, that are essential in order to fully capitalize on the “Long Tail” of SEO. These Key Performance Indicators include:

Brand-to-nonbrand Ratio — percentage of your natural search traffic that comes from brand keywords versus nonbrand keywords
Unique Pages — number of unique (non-duplicate) web pages crawled by search engine spiders
Page Yield — percentage of unique pages that yield search-delivered traffic in a given month
Keyword Yield — average number of keywords each page (minus the freeloaders) yields in a given month
Visitors per Keyword — ratio of search engine delivered visitors to search terms
Index-to-crawl Ratio — ratio of pages indexed to unique crawled pages
Engine Yield — the amount of traffic a search engine delivers for every page it crawls

Brian Klais, vice president of Search at Netconcepts, has been working in web marketing from the very start, will make sure you have the knowledge you need to do the job at hand.

24+ Specific Things You Can Do To Make More Money Next Week

Brian Klais — Sun, 24 Aug 2008 22:18:37 +0000

Forget the grand strategy talks; ignore the expensive, time-consuming software implementations; discard the hard-to-measure long-term plans - this session is about specific, actionable tactics you can use to make money NOW. Our panel of experts are going to give you killer tips to improve your Paid Search, Natural Search, Affiliate Marketing, Email Marketing, Web 2.0, Shopping Feeds, Technology Issues, and Site Optimization. We’re going to be moving fast so we will have a handout for session attendees with all of the gory details. This is the session you want to attend if you want to get your hands dirty and improve the bottom line. It will also help you convince your boss that you came to the Summit to make money — not just party in Vegas.

Moderator:
Allan Dick, Chief Marketing Officer and Senior Plumbing Evangelist, Vintage Tub and Bath

Panelists:
Sam Decker, CMO, Bazaarvoice
Todd Friesen, SEO Ninja, Todd Friesen Associates
Sheldon Gilbert, Founder and CEO, Proclivity
Pinny Gniwisch, Founder and VP, Marketing, ice.com
Brian Klais, Vice President of Search, Netconcepts
Jeff Molander, Principal, Molander & Associates
Brian Platter, General Manager, Home Delivery, Peet’s Coffee & Tea
Brian Smith, Co-founder, SingleFeed

Pottery Barn Boosted SEO Results by 1,000%+

Netconcepts — Wed, 13 Aug 2008 20:40:12 +0000

In this article Forrester Research discusses how large ecommerce businesses will use online marketing to grow this channel. Natural Search is one piece of the online marketing pie. Home decor etailer Pottery Barn increased the success of their organic search initiative with use of Netconcepts SEO technology:

“…Pottery Barn boosted natural search results between 1,000% and 9,800% across its sites by investing in GravityStream, a technology sold through its search agency to automate SEO work. “

To read the complete article, visit the Marketing Daily column at MediaPost Publications.

SEO Report Card: Littlepixiegifts.com.au

Jeff Muendel — Wed, 06 Aug 2008 16:47:21 +0000

A SEO review of this site and the Best Practices in use, as well as opportunities for new optimization. Analyst Jeff Muendel of Netconcepts goes through the site with a fine tooth comb. Learn from his findings on how to analyze your ecommerce website and tweak it in time for holiday traffic.

If Little Pixie Gifts has an SEO weak point, it is in the URLs. As search engines spider the URL addresses along with title tags and page content, each URL should reflect the keyword theme of the page. Instead, Little Pixie Gifts has URLs like http://www.littlepixiegifts.com.au/cart.php?target=category&category_id=62. While such a URL doesn’t necessarily hurt things from a search engine perspective, it certainly doesn’t help.

To read the full article, visit Practical Ecommerce.

Chain Store Age Features Cabelas SEO Success

Netconcepts — Tue, 05 Aug 2008 21:32:24 +0000

A recent article in Chain Store Age focuses on the impact GravityStream SEO technology by Netconcepts has had on the Cabela’s website. Multi-Channel retailer Cabela’s ecommerce website ranks highly in search engines with an optimized version of their website running GravityStream technology. This technology automates optimization so that search engine spiders can read and understand the content of the Cabela’s site. One of the benefits of this scalable technology is shorter URLs which are search engine friendly. The optimized site is in sync with the native site, which was not the case with other SEO efforts Cabela’s had tried in the past. The GravityStream solution is particularly effective for non-branded items, also called Long Tail terms. The SEO version of the site has paid off, and in 2007 alone, Cabela’s saw a 140% increase in visits and a 70% jump in sales.

Search Engine Marketing Lives up to Projected Growth

Netconcepts — Wed, 30 Jul 2008 16:08:39 +0000

The growth of search engine marketing (SEM) predicted by investment firm Piper-Jaffray in a study they published in 2003 — projected that worldwide total revenue from search would reach $7 billion by 2007. Actual revenue for North America alone was $12 billion in 2007. The investment in SEM represents both paid online advertising, and a renewed interest online retailers have in managing their organic search channel. Netconcepts serves leading brands, who we see are increasing their investment and treating organic optimization as an ongoing need, no longer a one-time application.

What Builds Your Brand?

Netconcepts — Wed, 09 Jul 2008 15:32:39 +0000

Netconcepts President & Founder Stephan Spencer and other industry experts are interviewed for their opinion on this topic. What is more important for a brand, being more visible to customers, or being engaged with customers?

Watch the video interview here and decide for yourself.

Be a Converter

Stephan Spencer — Wed, 02 Jul 2008 15:09:13 +0000

Do you know your website’s conversion rate? Do you know if it is above or below average for a typical merchant? The average conversion rate is only about 2.4%. How can you increase your site’s conversion rate? Learn from Netconcepts Founder & President, Stephan Spencer about how to improve your organization’s website to become a better converter. In this article for MultiChannel Merchant, Stephan discusses the use of Persuasion Architecture, how to design for different personality types, analyze your audience’s needs and to adjust your tone.

Technology is not a means to higher conversion rates; it is just a tool that must be properly managed, configured, and implemented in order to reach your goals. Just having a great CMS with an advanced shopping cart system is not enough — there are no “set it and forget it” solutions for improving your conversion rate.

For more on this topic, read the full article here.

Ecommerce Websites Critiqued at Internet Retailer Show

Netconcepts — Fri, 20 Jun 2008 16:09:21 +0000

This year’s Internet Retailer show had increased attendance of 25% more. The show included a panel that netconcepts Founder & President Stephan Spencer participated in. Along with consultants Lauren Freedman, president of The E-Tailing Group, and Amy Africa, president of Eight by Eight, the three reviewed websites for SEO opportunities. Two common issues that were found were long URLs and redirects which can be confusing to users and search engines. The session was jam-packed and received rave reviews.

Social Media Tips and Tricks

Netconcepts — Tue, 17 Jun 2008 18:03:15 +0000

Interviewed by Jim Hedger of Metamend, Stephan Spencer, founder & president of Netconcepts, recaps a few tips, and tricks from his session at SES Toronto 2008. If you missed this powerful session at SES, learn some nuggets of useful link building tricks from one of the masters.

View the full video interview here.